Visual identity
Logo, palette, typography and elements that form the brand’s visual foundation.
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Brand identity and logo design.
We design logos and brand identities, new or based on an existing brand, with guidelines and files to use on any material.
Organize my brandABOUT THE SERVICEWhat the
What the
project includes.
We define the logo, colors, typography and brand elements. Before designing, we talk about what the company does, for whom and where the brand will appear: storefront, social media, website, proposals, uniforms. At the end, we deliver the brand guidelines and the logo in every format.
INCLUDED
What every identity includes.
Brand guidelines
A PDF with logo versions, colors, typography, clear space, minimum sizes and incorrect uses.
The logo in every format
Vector SVG and PDF, PNG with a transparent background and JPG, ready for print, web and social media.
Versions for every background
Primary version, dark background version and one-color version for embroidery, stamps or engraving.
Digital files
Site icon, social media avatar and e-mail signature image.
Sample applications
Mockups on stationery, website and social media to see the brand in use before producing it.
Identity fonts
The font files used, with their licenses.
DELIVERABLES
What we do in this service.
Usage guide
Guidance to apply the identity consistently in the most important channels.
Sales materials
Presentations, proposals, stationery or pieces defined according to your needs.
Campaign pieces
Layouts for ads, social media, promotions and marketing materials.
PROJECTS
See the full portfolio Work we have done.
WHEN IT MAKES SENSEWhen this
When this
service helps.
- 01Launch a new brand
- 02Refresh an outdated look
- 03Bring consistency to materials and channels
GETTING STARTED
What we’ll discuss first.
- 01What the business does and who needs to recognize the brand
- 02Current materials and references that help guide the work
- 03Where the identity will be used first
HOW WE WORK
The project steps.
- 01
Direct
We align positioning, references, audience and the situations where the brand appears.
- 02
Create
We explore visual directions and refine the chosen one with you.
- 03
Apply
We organize the files and produce the priority pieces in scope.
AFTER THESE STEPS
Brand guidelines and files delivered, ready for print, web and social media.
FREQUENT QUESTIONS
Before we start.
Does the identity include a brand manual?
The project can include a usage guide with the guidance needed for the defined channels.
Do you design one-off pieces?
Yes. We also take on individual design requests when there is a visual direction to follow.
Can I use the identity in future materials?
Yes. The files and guidance we deliver are the base for the next planned applications.
Do you redesign an existing brand?
Yes. We can refine your current brand, keeping what already makes it recognizable, or create a new one.
In which formats do I get the logo?
SVG, PDF, PNG and JPG, in versions for light backgrounds, dark backgrounds and one color.