Visual identity
Logo, palette, typography and elements that form the brand’s visual foundation.
← All solutions02 / Brand identity and design
A recognizable brand at every touchpoint.
We design visual identities and communication materials for brands that need to present themselves more consistently. The work combines direction, visual choices and applications that are useful in the company’s daily routine.
Organize my brandABOUT THE SERVICEWhat the
What the
project includes.
The work defines colors, typography and visual elements that keep the brand recognizable across proposals, social media, presentations and campaigns. We start from positioning, audience and context of use. Then we build a visual system your team can apply and expand over time.
DELIVERABLES
What we do in this service.
Usage guide
Guidance to apply the identity consistently in the most important channels.
Sales materials
Presentations, proposals, stationery or pieces defined according to your needs.
Campaign pieces
Layouts for ads, social media, promotions and marketing materials.
WHEN IT MAKES SENSEWhat you
What you
need to solve.
- 01Launch a new brand
- 02Refresh an outdated look
- 03Bring consistency to materials and channels
HOW WE WORK
The project steps.
- 01
Direct
We align positioning, references, audience and the situations where the brand appears.
- 02
Create
We explore visual directions and refine the chosen one with you.
- 03
Apply
We organize the files and produce the priority pieces in scope.
FREQUENT QUESTIONS
Before we start.
Does the identity include a brand manual?
The project can include a usage guide with the guidance needed for the defined channels.
Do you design one-off pieces?
Yes. We also take on individual design requests when there is a visual direction to follow.
Can I use the identity in future materials?
Yes. The files and guidance we deliver are the base for the next planned applications.
IT CAN ALSO HELP
See all solutions 