Campaign planning
Goals, audience, channels, messages and the path to the desired contact or action.
← All solutions04 / Paid advertising
Ads on Meta, Google, TikTok and other platforms.
We create and manage ad campaigns to bring contacts to your company. We track how much each campaign costs and how many contacts it generates.
Plan a campaignABOUT THE SERVICEWhat the
What the
project includes.
Before advertising, we understand what will be promoted, the available budget and how your team handles incoming contacts. We create the ads and, when needed, the landing page. During the campaign, we track costs and contacts and adjust audience, budget and ads. If you tell us which contacts became sales, we use that to decide the next steps.
INCLUDED
What management includes.
PLATFORMS
- Meta Ads (Facebook and Instagram)
- Google Ads (Search, YouTube and Display)
- TikTok Ads
- LinkedIn Ads
- Pinterest Ads
- ChatGPT ads
Campaign plan
Goal, audience, region, budget and channels defined before advertising.
Ad creatives
Ad designs and copy, with variations to test.
Conversion tracking
Pixel, Tag Manager and events set up to know which ads generate contacts.
Lead source
Identifying the campaigns that bring conversations through WhatsApp and forms.
Monitoring and adjustments
Reviewing costs and results, adjusting audience, budget and ads.
Regular report
The period’s numbers explained in plain language, with next steps.
DELIVERABLES
What we do in this service.
Ad structure
Setup of campaigns, ad sets, targeting and creatives according to the strategy.
Ad copy and visuals
Messages and visual variations that explain the offer clearly.
Monitoring
Reviews of inquiries, costs and performance to guide campaign adjustments.
WHEN IT MAKES SENSEWhen this
When this
service helps.
- 01Promote a specific service
- 02Drive traffic to a landing page
- 03Support a local sales push
GETTING STARTED
What we’ll discuss first.
- 01The offer, audience and area the business wants to reach
- 02Available media budget and campaign timeframe
- 03How new inquiries are handled and followed up
HOW WE WORK
The project steps.
- 01
Define
We align goal, offer, audience and what counts as a relevant action.
- 02
Prepare
We organize the ads, creative assets, destination and account access needed for the campaign.
- 03
Monitor
We monitor campaign performance and test adjustments within the agreed plan.
AFTER THESE STEPS
Campaigns running, with costs and contacts tracked and adjustments agreed with you.
FREQUENT QUESTIONS
Before we start.
Do you define the media budget?
The recommendation considers goal, market, timeline and the company’s capacity to respond.
Which platforms do you advertise on?
Meta (Facebook and Instagram), Google (Search, YouTube and Display), TikTok, LinkedIn, Pinterest and ChatGPT. Channels are chosen according to audience and goal.
Does paid advertising work without a landing page?
Sometimes other destinations work, but we check whether they explain the offer well.
What counts as a good result?
We track inquiries and costs. When your team shares which inquiries became opportunities or sales, we use that feedback to assess lead quality and guide adjustments.